Florence is the largest city in the Shoals area of northwest Alabama, with a population of roughly 42,000 and a homeownership rate around 55 to 60 percent. It is a city where most residents own their homes and expect contractors who know the territory. Florence sits along the south bank of the Tennessee River, just downstream from Wilson Dam - one of the TVA's original dams and a landmark locals know well. The University of North Alabama sits at the heart of the city, surrounded by a mix of long-established family neighborhoods and older rental properties.

A large share of Florence's housing stock dates to the 1940s through 1970s. Ranch-style homes and craftsman bungalows dominate the established neighborhoods, most built on crawl space foundations rather than slabs. Homes near downtown and around the W.C. Handy Birthplace are often 80 or more years old, with original materials that have never been updated. Clay-heavy soil, roughly 55 inches of annual rainfall, and summers that regularly push above 90 degrees create conditions where uninsulated or poorly sealed crawl spaces develop moisture problems fast. We have seen it on job after job across the city.

Whether your home is a brick ranch near the county line or a craftsman bungalow a few blocks from UNA, we know what these homes deal with seasonally and what it takes to fix it properly. Florence Insulation is based here - this is our community, and we treat every job like a neighbor is watching.